2023 Career & Salary Survey Campaign — Provi / SevenFifty Daily

 
 

Challenge:

Provi and SevenFifty Daily sought to relaunch their biennial Beverage Industry Career & Salary Survey in 2023. The initiative aimed to both drive participation among a diverse professional audience and present the resulting insights in a way that was clear, engaging, and actionable. This project required a unified design strategy across print, digital, and social platforms.

 

Strategy:

We approached this as a communication ecosystem design rather than a single deliverable. Our goals were to:

  • Create visuals that supported data comprehension

  • Guide the audience through key findings with clarity

  • Promote survey participation across multiple channels

To achieve this, we structured content and visuals to reduce cognitive load and highlight insights, ensuring consistency across formats.

 

Execution:

  • Developed infographic-rich report layouts that clearly translated complex survey data into readable insights.

  • Designed supporting editorial graphics for the printed and digital versions of the publication.

  • Created engaging social media and digital campaign assets to increase survey participation and subsequent report downloads.

  • Integrated visual systems across platforms to reinforce brand continuity and comprehension.

 

Impact:

The combined design strategy contributed to high audience engagement, with over 1,800 professionals across the beverage industry participating in the survey and accessing the final report. The visuals helped make complex data more accessible and amplified the report’s reach across channels.

Organization: Provi/SevenFifty Daily | Project types: infographic design, lead generation, report design, social media campaign, editorial graphics, successful marketing campaign
This project showcases my design and strategy experience prior to founding Design On Tap. While they were not produced under the Design On Tap brand, they reflect the capabilities and approach I bring to every client.